2Reds Custom Sports Apparel
Marketing Strategy, Digital Growth & Brand Awareness
Building a Marketing Engine for Growth in Grassroots Sport
How Ottava Studio developed a multi-channel marketing strategy for 2Reds Custom Sports Apparel, combining content, paid media, SEO and partnerships to move the brand beyond word-of-mouth growth.
About the Client
2Reds Custom Sports Apparel is an Australian-owned sports apparel provider specialising in custom teamwear for grassroots sporting clubs.
Having built the business largely through trust, referrals and strong relationships, 2Reds wanted to create a more structured approach to marketing and develop new ways to reach and convert clubs beyond its existing network.
The opportunity was to build greater brand awareness, establish 2Reds as an authority in grassroots sports apparel, and generate a more consistent pipeline of qualified club enquiries.
The Results
Ottava Studio developed a comprehensive marketing strategy designed to turn 2Reds’ existing strengths—quality, reliability, community focus and personalised service, into a clear and consistent marketing proposition.
The strategy began with a detailed review of the business, website, existing social performance, competitors and target audiences. This identified opportunities to strengthen 2Reds’ positioning, improve search visibility and create content that spoke directly to the people responsible for purchasing teamwear within sporting clubs.
Ottava Studio then translated the strategy into a practical marketing roadmap across multiple channels. The result was a more structured and commercially focused approach to marketing, giving 2Reds a clear roadmap for building brand authority, reaching new clubs and creating opportunities for growth beyond word-of-mouth referrals.
Project Outcome & Services
Social media strategy and rollout across Instagram, Facebook and LinkedIn
Development of repeatable content pillars and formats designed to build awareness, trust and generate leads
Content production planning and video shoot coordination
Paid advertising strategy, including campaign direction, acquisition objectives and budget allocation
SEO strategy and website analysis to improve search visibility and capture high-intent traffic
Google Analytics 4 and Search Console tracking setup to strengthen measurement and reporting
Partnership strategy focused on sporting clubs, events and complementary grassroots businesses
Competitor analysis to identify market gaps and opportunities for differentiation
Audience and positioning strategy focused on the club decision-makers responsible for purchasing teamwear
Ongoing campaign review, reporting and optimisation to refine activity based on performance
Hero Video
Ottava Studio coordinated the production of a hero brand video to be used for paid advertising with a partner production company to bring the shoot to life.