Nalu Retreats
Rebrand, Website Design, Build & E-Commerce Optimisation
Repositioning Nalu Retreats With a Cohesive Brand and Scalable Digital Platform naluretreats.com.au.
How Ottava Studio refined Nalu Retreats’ brand identity and built a multi-functional website to support growth across products, experiences, and memberships.
About the Client
Nalu Retreats is a surf and lifestyle brand offering lessons, retreats, and community-based experiences. As the business evolved, their existing brand and website no longer reflected the quality or scope of what they offered, resulting in an inconsistent and fragmented customer experience.
The Results
Nalu Retreats now has a cohesive, recognisable brand and a high-performing website designed to support a complex, multi-stream business model.
Ottava Studio refined Nalu’s existing identity to create a more consistent and elevated look and feel. This included a refreshed logo, updated typography, refined colour palette, new taglines, and a strengthened brand story, bringing clarity and cohesion across all touchpoints.
A brand-new website was then designed and built from scratch to roll out the updated branding while significantly improving usability, readability, and functionality. The site was structured to support multiple offerings within one seamless platform: purchasable products such as surf lesson packs, bookable retreat experiences including accommodation and guest forms, and the introduction of a new membership model.
For the first time, Nalu Retreats launched a membership portal, allowing users to sign up and pay on an ongoing basis to access exclusive community offerings, including a Mums Club and Surf Club. This required thoughtful UX planning and technical implementation to ensure a smooth customer journey across sign-up, payment, and ongoing engagement.
Project outcomes & services provided:
Brand refinement and visual identity development
Updated logo, typography, colour palette, and taglines
Brand story refinement and messaging alignment
Website design and build (from scratch)
E-commerce setup for products and experiences
Booking flows and guest form integration
Membership portal setup with recurring payments
UX and site structure strategy for a multi-offer business
On-brand copywriting and content refinement
The result is a confident, cohesive online presence that reflects the depth of the brand and supports both community-building and revenue growth.
“Ottava Studio completely transformed our brand and website. Phoebe brought clarity, consistency, and structure to every part of the business, creating a platform that finally reflects who we are and supports everything we offer.”
— Nalu Retreats
