Arcus Projects
Website Design, Build & SEO Optimisation
Translating a premium brand into a high-performing website. How Ottava Studio transformed Arcus Projects’ existing brand into a polished, conversion-focused website designed to attract high-value clients. arcusprojects.com.au
About the Client
Arcus Projects is a new precision building company since 2025, backed by over 15 years of building experience. Arcus prides themselves on delivering high-end residential and commercial projects across Sydney. ‘Arcus’ is Latin for ‘arch’. With a strong brand identity already in place, Arcus needed a website that reflected the quality of their work, built trust with an elite clientele, and provided a clear pathway for enquiries.
The Results
Arcus Projects launched with a clean, refined website that brings their brand to life digitally while supporting lead generation and long-term growth.
Using their existing brand identity as a foundation, Ottava Studio built a bespoke website from scratch, translating the visual language into a digital experience that feels premium, confident, and purposeful. The site was structured to showcase Arcus’ completed projects as well as upcoming builds, clearly articulate their core services, and reinforce their reputation as experts in precision building.
Copy was intentionally minimal and on-brand, written to resonate with a high-end Sydney audience seeking trusted specialists for residential and commercial builds. Strategic use of whitespace, hierarchy, and imagery allows the work itself to take centre stage while reinforcing professionalism and credibility.
The website was optimised for SEO to improve discoverability, with a clear enquiry flow encouraging direct contact from prospective clients. A newsletter subscription feature was also implemented to support ongoing relationship building and database growth.
Project outcomes & services provided:
Premium website that reflects the quality and precision of Arcus Projects’ work
Clear presentation of core services and project capabilities
Strong trust signals to support high-value client enquiries
SEO-optimised structure for long-term visibility and growth
Scalable digital foundation to support ongoing business objectives
Website designed and built from scratch using existing brand assets
UX and site structure strategy focused on clarity and conversion
Lead capture and enquiry pathway setup
The result is a confident online presence that positions Arcus Projects as a trusted, high-end builder in a competitive market.
“Phoebe understood the brief immediately. The entire process was thoughtful and efficient, and the end result has given us a strong digital presence we can grow with. We would recommend Ottava Studio to anyone who needs a website build.”
— Arcus Projects
