Cala Collective
Strategic Branding Creation, New Website Build & Social Media Support for Brand Launch.
Cala Collective is a new lifestyle brand created to bring functional, beautifully designed beachwear to the conscious consumer. With an entirely new product entering the market, Cala Collective required a full brand identity, a strategic marketing foundation, and a polished digital presence capable of supporting a successful E-commerce launch.
Project Services Delivered:
Complete Branding & Visual Identity
Brand Strategy & Positioning
Website Design & Development
Social Media Templates & Content Guidelines
Packaging & Printed Collateral
Launch Marketing Consulting
“Ottava Studio brought Cala Collective to life with so much intention and care. My brand, website, and launch presence feel clear, elevated, and genuinely aligned with the vision I had from the start.”
— Rachael Saldern, Owner Cala Collective
The Results
Cala Collective launched with a polished, cohesive, and strategically crafted brand system designed for immediate credibility and long-term growth.
A complete, premium brand identity
To bring the brand to life, Ottava Studio developed the full visual identity, brand positioning, and guidelines that would define Cala’s presence across all touchpoints. This included logo development, colour and typography systems, visual direction, and packaging collateral such as branded paper, stickers, and in-box cards, ensuring a premium, thoughtful unboxing experience.
High performing, beautifully designed e-commerce website
A conversion focused e-commerce website was designed and built to support the launch, combining intuitive navigation with clear messaging and product storytelling. The site reflects the brand’s aesthetic, communicates value to customers, and provides a seamless pathway from discovery to purchase.
Strong social media foundations
Cala’s social presence was established through a suite of on-brand content templates and a curated plan for their first nine Instagram grid posts. This foundation ensured they entered the market with a consistent look, feel, and tone across all digital channels.
Their brand now reflects the intention, quality, and care behind their product, setting them up for a confident and successful introduction to the market.